LAFAKE represents the collaborative work of Jose Luna
(Venezuela) - stage and costume designer - and Irene Aparici (Spain) - graphic designer and photographer. Inspired by docufiction, LAFAKE shapes photographical reality with subtle elements of fiction: their work highlights the imperfection of beauty with extravagant aesthetics loaded with surrealism, kitsch and pop. With passion for visual eloquence LAFAKE establishes it's own place between a social reality and art. _Too true to be fake_ is an electric cry open to the exploration of ethical issues, social stereotypes, as well as the construction of personal, family or corporate identities.